PI Apparel Virtual AR Try-On

Lisa Eriksson presents at PI Apparel few current use cases for virtual AR try-on of garments, the challenges of the technology, as well as exploring future uses of the application for customer engagement and brand enhancement purposes.

PI Virtual AR Try-On

“The necessity to build a true end-to-end pipeline that would ensure usability of these digital assets from concept all the way through to Consumer facing experience RVH is a family of two iconic Heritage Brands Calvin Klein and Tommy Hilfiger. And we are committed to being at the forefront of fashion and pop culture.”